Due to the decreasing and aging population, Japanese market is becoming more diverse in terms of consumer behavior. The COVID-19 pandemic also has significantly affected people's lifestyle and consumption. Changes in consumer demand for products and services are also seen in other countries, and the competition is becoming more fierce within the fields of operation of our group.
While the business environment presents many uncertainties, based on the management principles of "Customer First" and "Quality Oriented", our group will continue to strive to become a profitable entity with a focus on a medium- to long-term perspective by leveraging its ability to comprehensively manage from manufacturing to sales.
1. Manufacturing Division
As for the sewing factory, we will construct the structure that can consistently meet the market demands to increase the competitive edge in quality and cost.
As for manufacturing raw materials, we will aim to make effective proposals and competitively price products in line with the market trend. In addition to increasing functionality utilizing our exclusive technology, we will respond to the changing demand by making use of recycled materials and developing eco-friendly fabric.
2. Retail Apparel Division
With our flagship brand "NEWYORKER" and license brand "Brooks Brothers" as the pillar, we will aim to restore profitability of the apparel business. While striving to increase the brand value of "NEWYORKER" by further improving the quality and lineup, we will enhance the selection of business wear, which is our forte, in order to appeal to new customers and respond to demand diversified due to changing lifestyles. Furthermore, we will strengthen the market development in China and other parts of Asia to expand sales.
Under a new creative director, "Brooks Brothers" will present a new brand concept to aim to expand the customer base with an attractive product range.
As for product supply, in order to ensure stable production, we will strengthen ties with the partner factories in Japan.
3. Pattern-order Business
In addition to "NEWYORKER" for men and women, we are promoting the "Atraer" pattern order brand as well as the women's lineup for "Brooks Brothers." Furthermore, we will make steady strides by expanding the made-to-order clothing for men and women in China and acquiring new customers through uniform orders.
4. E-Commerce Business
We are working on enhancing the online store by integrating customer database between physical and online stores and improving efficiency through the use of AI. We plan to further build our online presence of our company site by enhancing content and increase orders through partnerships with external malls. In addition, we aim to expand sales by merging physical and online stores to deliver seamless customer service and improve convenience.
5. Real Estate and Leasing Business
The commercial facility Dynacity in Odawara is proposing locals a new lifestyle while offering infrastructure for the community. While remaining close to the community and promoting coexistence, we will enhance the appeal of the whole facility by bringing in new tenants that make the area an exciting lifestyle hot spot. The demand for office buildings is expected to go down due to changes in the business environment but we are looking for ways to utilize them to maximize efficiency.
6. Environmental Initiatives
To achieve sustainable development goals (SDGs), we are implementing various initiatives across the company by introducing the Compliance & Supply Chain Total Management System among our factories since 2002 and by ensuring that our suppliers understand and comply with the DAIDOH Supplier Code of Conduct.
By developing environmentally friendly products and services in line with the times, by ensuring the procurement and production processes, and by respecting the community and human rights, we will strive to remain a socially trusted company that contributes to a sustainable and prosperous society.
7. DX (Digital Transformation)
By adapting and utilizing new digital technology, we will seek efficiency in sales, distribution and operation management to ultimately respond to changing consumer behavior and improve supply chain quality.
For the apparel business, we will promote the integration of physical and online stores to offer seamless customer service. Furthermore, we are developing a system to maximize inventory efficiency and minimize raw material and product loss through information sharing between manufacturing and sales divisions.