Daidoh Limited intends to take on challenges with the implementation of global businesses in Japan, China, Europe and the United States, as a fundamental strategy.
Since its founding in 1879, the company has been utilizing a comprehensive capability that encompasses a whole range of business activities from manufacturing to the sale of our products, while promoting the establishment of a profitable corporate structure by reviewing and restructuring our business operations with the future in sight, based on the basic principles of "customer first" with a "consistent level of quality."
The keywords for promoting such management principles are "business domains", "trust" and "efficiency".
The "business domains", the first of our keywords, clarifies our "business domain" our craftsmanship, delivered as a "quality manufacturer that continuously devises creative solutions to achieve the highest quality standards in the world".
The "trust", the second of our keywords, refers to the "trust" based on the satisfaction our customers have with the quality of our products, as well as for services, such as our customer service and interactions with customers, along with the "trust" we earn by fulfilling our social responsibility. We intend to continue accumulating trust as before, well into the future.
Finally the "efficiency" keyword is based on our recognition for tirelessly refining our "efficiency" and each company of our corporate group committing to our responsibility as a profit making group, achieving consolidated profits at a high level, which is our contribution to our stakeholders and our corporate group and the reason the company strives to achieve these objectives.
The company aims to evolve the corporate group into an entity capable of creating even more profits from medium to long term management perspective and intends to develop new businesses from such profits, in the creation of attractive products and services, as well as the nurture of young personnel and brands in our efforts to contribute to society.
The "NEWYORKER", our flagship brand, celebrates its 50th anniversary in 2014. Through the achievement of such a milestone, we intend to increase the value of the brand by enhancing our marketing efforts, centering on "House Tartan". In Japan, our product makeup will be enhanced in order to respond to the diversifying orientation of our customers, as well as to make our brands more appealing to new consumers, to substantiate our sales channels and continue to create even more attractive stores. In the Asian market centering on China, furthermore, our brands will be established in synchrony with marketing implemented in Japan, while reviewing our products and stores with the aim of improving profitability.
The manufacturing operations in China will grow to incorporate the manufacture and sale of OEM (distribution of business partner brands) for luxury brands and high-end department stores in Europe and the United States, while increasing the capacity of our garment factory to respond to the made-to-order demand for suits and other articles in Japan, China, Europe and the United States. The management of quality, technology, productivity, inventory and logistics will be formulated into systems in order to improve our capability to respond to delivery requirements and increase our cost competitiveness, while improving on our quality. We hope to be of assistance to business persons not only in Japan or China but around the world, by achieving such initiatives.
We will also review our business operations and management organization in order to further evolve and bring forth added value as our business environment in China continues to change.
Our corporate group intends to continue with the implementation of management reforms by consolidating the comprehensive wisdom and effort of all employees, building a business entity trusted by our customers and making a contribution to society.
We request your continued understanding and support.